What an interesting way to be presented with the brief – the client came to us with a bag full of bottles of the most famous brands, such as Johnny Walker, Baileys etc., and lined them up one beside another – “I want my product to stand naturally among these ones”, he said.

Perun, the Slavic god of Thunder, demanded that we approach the redesign with a strong, persistent and simple direction.

The metallic stamping that illustrates the powerful face of Perun is the same on all varieties, while a distinction is made through colours used beneath the name. As the brand itself is export-orientated, it had to have international appeal.