When Victoria Group, one of Serbia’s leading agribusiness companies and one of the country’s largest producers, exporters and investors, contacted us in need of a new visual identity, we had to think of the overall group identity in terms of creating something that could harmonise identities among all group members.

We needed a common element that would unify them all, and it was with this in mind that we came up with a unique symbol that can be easily modified. The roots and core of the Group lie in its agricultural sector, thus the leaf shape was a logical choice.

The overall impression had to suggest a contemporary and stylish, yet highly professional and successful mother company and its members.