Journal

We are active and its good we can share it.

POP&REACH, DIGITAL STRATEGIST’S DIARY

There seem to be more and more social networks each day, and your presence is required! As if until recently it was a matter of choice. The question: “Shall we do the social networks?” was often heard, and those who are a bit elder, for whom television, radio, and billboard are the synonyms for advertising, […]

INVEST IN LOVE

  Why do we buy? INVEST IN LOVE Most people perceive marketing as a manipulation of consumers’ emotions. When put so bluntly, it sounds like all ads are a product of the dark side that wants to conquer the world, rule it in perpetual terror, and push the masses to buy more and more until […]

CHEAP FOOD SHOULDN’T LOOK “CHEAP”

What’s with the LV bags? Why is LV the most counterfeited fashion brand on the planet at the moment? “Counterfeits appeal to those people who want to demonstrate their status, but don’t have the funds to do so with genuine products” – BBC We all want to feel good. We want for our choices to […]

HOW MUCH FOR A GREAT BRAND?

Very simply put, a brand is a business. Like every business, it seeks to grow and become valued because valued brands are those people love and buy into. That in turn adds to the value of the company. And some of them in a big way. Value makes the difference when it comes to transactions […]

RETAIL EXPERIENCE IS THE KEY TO A GREAT RELATIONSHIP

Whether online, or social, or in-store, the shopping experience should be a lot less like buying and a lot more like going on a first date and having a good time. It should be a great experience that makes you feel so good that you’re already planning your next date.   A NEW CONSUMER PARADIGM Today’s customers are […]