Journal
We are active and its good we can share it.
GRAND – A LEGEND IN THE NEW CLOTHES
Love it or not, we all have specific relationship with the Brands. Either we are content by the way they impact our life, or we feel upset by their presence, there is no way to avoid pretty intimate relationships with various brands on a daily level. This dynamic relationship is, of course, prone to changes. […]
MAGIC AND THE CRYSTAL BALL
The end of the year is approaching and it is time to summarize business achievements and look at the days ahead. We decided to use a long-delayed crystal ball and rub it in the hope that we will get concise answers. Last year, we relied on it, but visibly unprepared to face bizarrely unpredictable circumstances […]
POP&REACH, DIGITAL STRATEGIST’S DIARY
There seem to be more and more social networks each day, and your presence is required! As if until recently it was a matter of choice. The question: “Shall we do the social networks?” was often heard, and those who are a bit elder, for whom television, radio, and billboard are the synonyms for advertising, […]
INVEST IN LOVE
Why do we buy? INVEST IN LOVE Most people perceive marketing as a manipulation of consumers’ emotions. When put so bluntly, it sounds like all ads are a product of the dark side that wants to conquer the world, rule it in perpetual terror, and push the masses to buy more and more until […]
CHEAP FOOD SHOULDN’T LOOK “CHEAP”
What’s with the LV bags? Why is LV the most counterfeited fashion brand on the planet at the moment? “Counterfeits appeal to those people who want to demonstrate their status, but don’t have the funds to do so with genuine products” – BBC We all want to feel good. We want for our choices to […]
HOW MUCH FOR A GREAT BRAND?
Very simply put, a brand is a business. Like every business, it seeks to grow and become valued because valued brands are those people love and buy into. That in turn adds to the value of the company. And some of them in a big way. Value makes the difference when it comes to transactions […]
RETAIL EXPERIENCE IS THE KEY TO A GREAT RELATIONSHIP
Whether online, or social, or in-store, the shopping experience should be a lot less like buying and a lot more like going on a first date and having a good time. It should be a great experience that makes you feel so good that you’re already planning your next date. A NEW CONSUMER PARADIGM Today’s customers are […]