About Us

For over 15 years now, we at Coba&associates have been crafting bold, forward-thinking brand identities with passion and integrity.

The Approach

 

TRUTH
Determining the tangible assets of your brand by defining its core functionality and purpose

MEANING
Shining the light on all rational solutions your brand brings to its customers

EMOTION
Finding the reasons why customers fall in love with your brand

The Process

Intro

Research/ Workshop/ Questionnarie

We create a plan using a simple working map with clear goals. This helps us structure your brand, define its place in the minds of customers, summarise total benefits, find all touch-points and finally see which possibilites for brand innovations there are.

Making

TME approach/ Concepts/ Presentation

Our Truth-Meaning-Emotion approach helps us understand your brand from all angles thus create a meaningful and justified base for the creation of different concepts we present you in our Delivering phase.

Delivering

Debrief/ Finalization/ Implementation

We go through the debrief where all of your comments are gathered on one place, make all the agreed changes and start the implementation of the approved concept on all of the listed materials.

Our Platform

We run one of the most popular and influential design blog in the region – Designed.rs. Designed is a non-profit cultural media brand covering contemporary communication and creativity through design, advertising, branding and art. It consists of daily website info, lectures, exhibitions and publishing.