Strategy

We nurture the culture of identity.
The identity is what they know you for.

The strategic planning gives us the tools necessary for structuring the brand and defining its position
on the market, making it possible for us to look through all the potentials and possibilities for innovations.

STRATEGY STARTS WITH PERSONALITY

Our identity makes your identity

It may sound as a cliché, but it is nevertheless true. Here, at C&A, we value personality. We find inspiration in all those big and small things that drive us, individually. The differences we have are the core of each great idea we come up with. It is fair to say that the strategy we prepare for you – starts with each and every thing that makes us unique.

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BUILDS UP ON KNOWING YOU

Questionnaire

We boil a big pot of coffee, and start a conversation. It may seem relaxed, but we have to go through each detail, as diligently as we can. Our QUESTIONNAIRE is designed for the occasion, and enables us to gather all the info we need for the creation of a perfect brief we later give to our creatives. This questionnaire of ours is a great tool for all those that know what they want, but haven’t found a way to express it precisely, but also for those that created a brief, but need to go through it and see it from an another angle.

STRUCTURING OUR WORK

Workshop

If we’ve agreed that finding your brand’s personality and statement and defining your corporate culture is the next steep – then we add food to a pot of coffee, and start our workshop. It usually takes us up to 4 hours to reach our goal. We talk, we write down the associations, we glue our sticky notes all around, and at the end, we all know exactly who you are and where you need to be.

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MAKING IDEAS VISIBLE

Moodboard

Visual directions that helps you make your first decision in line – we present you with several different creative approaches, and you do your picking. This is the way to do things accurately and without overstepping the desired due dates. Our visual boards set the scene for the members of our team that sit with the one you have chosen and discuss the ways of building your brand and your message accordingly.

THE NEW YOU

Brand strategy presentation

After we have spent time with all the answers and reactions you gave us, after our research of your competitors and their approach, our research of your target audience and finding insights that help us understand their needs, we build your brand’s backbone – we define its truth, meaning and emotion, we build your brand pyramid, and find the tone of your communication, alongside with the slogan (the positioning one, the campaign’s slogan, the product’s slogan, etc), additional headlines and taglines, taking you to the part where we show you several different NEW YOU identities – logo, brand devices, colors, fonts, mockups of how it all looks on the materials, etc.

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COMMUNICATION STRATEGY

Communication strategy brings together all of the creative language tools needed to convey the message of the uniqueness of your brand to your target audience. The creation of the strategy covers the scope from coming up with brand and product names, accompanying messages and slogans, over defining the tone and manner of addressing your audience to specific concepts for campaigns.


NAMING

We go through each of your key words, associations, stories and motivations in order to find just a right word that will easily present your brand, your company or your product.
We present you with several options; each one is explained in detail, in terms of its application, position and overall rationale.

Some of the brands we came up with:

DONCAFÉ
MIRABANK
LUMEN
STIXY
CASA MAIAC
NERA
EPICULIAR
NOORI
LULE
VIVOLO
LA PROMESSA
ORIGIN
GOOD PLANT
NOMENCLATURE
ĐURĐEVIĆA LEGAT
TRAG VREMENA
DO NEBA I NAZAD
SESTRE
BACCO


SLOGANS

In consideration with the brand strategy and the essence of your brand, company or product, we present you with the slogan, the one sentence capable of addressing your customer in just the right tone, aiming to distinct your brand from the others and show your unique position and attitude.

Some of the slogans we came up with:

We run this together – BRC
Slight imperfections that are not – NOMENCLATURE
Partner of the best – MIRABANK
Nauka posvećena prirodi – AGROUNIK
Život nas spaja – KBC Banka
Local hosts, worlds treasures – EPICULIAR
Kids first – ELFI
I naše i vaše – NIŠKO
Not your ordinary space – VITA VERDE
Majstori zanata, od 1994. – DESSERT & Co


COPYWRITING

We listen carefully to what your brand has to say, in order to recognize its true voice, to find all of the subjects and topics we can use as content, and to place it in an appropriate context that will send the message of its uniqueness to the target audience.

The messages we create through content written for your website, brochure, social media, etc, are previously determined and firmly structured, as to make the overall communication consistent at each touch-point.