{"id":851,"date":"2018-11-12T09:22:21","date_gmt":"2018-11-12T09:22:21","guid":{"rendered":"https:\/\/cobaassociates.com\/?post_type=project&#038;p=851"},"modified":"2020-04-20T15:30:37","modified_gmt":"2020-04-20T15:30:37","slug":"niska-pivara-2","status":"publish","type":"project","link":"https:\/\/cobaassociates.com\/sr\/project\/niska-pivara-2\/","title":{"rendered":"Ni\u0161ka pivara"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-132 size-full\" style=\"background-color: transparent; color: #333333; font-family: Georgia,&amp;quot; times new roman&amp;quot;,&amp;quot;bitstream charter&amp;quot;,times,serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; height: 416.17px; letter-spacing: normal; max-width: 740px; orphans: 2; outline-color: #72777c; outline-style: solid; outline-width: 1px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\" src=\"https:\/\/cobaassociates.com\/wp-content\/uploads\/2018\/08\/MU7_web.jpg\" alt=\"\" width=\"2500\" height=\"1406\" srcset=\"https:\/\/cobaassociates.com\/wp-content\/uploads\/2018\/08\/MU7_web.jpg 2500w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2018\/08\/MU7_web-300x169.jpg 300w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2018\/08\/MU7_web-500x281.jpg 500w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2018\/08\/MU7_web-768x432.jpg 768w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2018\/08\/MU7_web-1920x1080.jpg 1920w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Pivara je po\u010dela sa radom 1884. Tokom svoje duge istorije ostavila je traga na celom podru\u010dju juga Srbije, razvijaju\u0107i se uprkos turbulentnim vremenima kroz koje je prolazila. Novi vlasnik napravio je direktnu vezu izme\u0111u namere da sa\u010duva originalnu recepturu, oja\u010danu savremenom tehnologijom, i vizuelnog do\u017eivljaja kupaca kroz redizajniranu ambala\u017eu i korporativni identitet.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-130 size-full\" src=\"https:\/\/cobaassociates.com\/wp-content\/uploads\/2018\/08\/MU4_web-compressor.jpg\" alt=\"\" width=\"2500\" height=\"1406\" srcset=\"https:\/\/cobaassociates.com\/wp-content\/uploads\/2018\/08\/MU4_web-compressor.jpg 2500w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2018\/08\/MU4_web-compressor-300x169.jpg 300w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2018\/08\/MU4_web-compressor-500x281.jpg 500w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2018\/08\/MU4_web-compressor-768x432.jpg 768w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2018\/08\/MU4_web-compressor-1920x1080.jpg 1920w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/><\/p>\n<p>Snaga tradicije, posve\u0107enost i kvalitet omogu\u0107ili su nam da kreiramo identitet koji je doneo novi duh komunikacije u pivarski svet i pivsku industriju.<\/p>\n<p><span style=\"color: #ff0000;\">VIDEO<\/span><\/p>\n<p>SLIDESHOW<\/p>\n<p>SLIDESHOW<\/p>\n<p>&nbsp;<\/p>\n<p>Lansiranjem tizer &#8211; kampanje \u201cZna\u0161 ko si. Zna\u0161 odakle si.\u201d kojom smo pozicionirali samu su\u0161tinu brenda uputili smo poziv kroz dve re\u010denice. Ova pozicija probudila je lokalni duh i pozvala potro\u0161a\u010de da se vrate svojim korenima.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-137 size-full\" src=\"https:\/\/cobaassociates.com\/wp-content\/uploads\/2018\/08\/MU13_citylight_web-compressor-1.jpg\" alt=\"\" width=\"2500\" height=\"1635\" srcset=\"https:\/\/cobaassociates.com\/wp-content\/uploads\/2018\/08\/MU13_citylight_web-compressor-1.jpg 2500w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2018\/08\/MU13_citylight_web-compressor-1-300x196.jpg 300w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2018\/08\/MU13_citylight_web-compressor-1-500x327.jpg 500w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2018\/08\/MU13_citylight_web-compressor-1-768x502.jpg 768w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2018\/08\/MU13_citylight_web-compressor-1-1920x1256.jpg 1920w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-136 size-full\" src=\"https:\/\/cobaassociates.com\/wp-content\/uploads\/2018\/08\/MU12_bilbord_web-compressor.jpg\" alt=\"\" width=\"2500\" height=\"1635\" srcset=\"https:\/\/cobaassociates.com\/wp-content\/uploads\/2018\/08\/MU12_bilbord_web-compressor.jpg 2500w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2018\/08\/MU12_bilbord_web-compressor-300x196.jpg 300w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2018\/08\/MU12_bilbord_web-compressor-500x327.jpg 500w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2018\/08\/MU12_bilbord_web-compressor-768x502.jpg 768w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2018\/08\/MU12_bilbord_web-compressor-1920x1256.jpg 1920w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Vizuelni jezik kampanje i same ambala\u017ee postavili su elegantan ton, koji je omogu\u0107io da fokus bude na samom kvalitetu.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-142 size-full\" src=\"https:\/\/cobaassociates.com\/wp-content\/uploads\/2018\/08\/Niska-pivara_sajt-mockup_web.jpg\" alt=\"\" width=\"2500\" height=\"1786\" srcset=\"https:\/\/cobaassociates.com\/wp-content\/uploads\/2018\/08\/Niska-pivara_sajt-mockup_web.jpg 2500w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2018\/08\/Niska-pivara_sajt-mockup_web-300x214.jpg 300w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2018\/08\/Niska-pivara_sajt-mockup_web-500x357.jpg 500w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2018\/08\/Niska-pivara_sajt-mockup_web-768x549.jpg 768w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2018\/08\/Niska-pivara_sajt-mockup_web-1920x1372.jpg 1920w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/><\/p>\n","protected":false},"featured_media":113,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false},"categories":[94],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/cobaassociates.com\/wp-json\/wp\/v2\/project\/851"}],"collection":[{"href":"https:\/\/cobaassociates.com\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/cobaassociates.com\/wp-json\/wp\/v2\/types\/project"}],"replies":[{"embeddable":true,"href":"https:\/\/cobaassociates.com\/wp-json\/wp\/v2\/comments?post=851"}],"version-history":[{"count":3,"href":"https:\/\/cobaassociates.com\/wp-json\/wp\/v2\/project\/851\/revisions"}],"predecessor-version":[{"id":854,"href":"https:\/\/cobaassociates.com\/wp-json\/wp\/v2\/project\/851\/revisions\/854"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cobaassociates.com\/wp-json\/wp\/v2\/media\/113"}],"wp:attachment":[{"href":"https:\/\/cobaassociates.com\/wp-json\/wp\/v2\/media?parent=851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cobaassociates.com\/wp-json\/wp\/v2\/categories?post=851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cobaassociates.com\/wp-json\/wp\/v2\/tags?post=851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}