{"id":824,"date":"2019-05-31T08:50:41","date_gmt":"2019-05-31T08:50:41","guid":{"rendered":"https:\/\/cobaassociates.com\/?post_type=project&#038;p=824"},"modified":"2022-01-24T13:07:07","modified_gmt":"2022-01-24T13:07:07","slug":"elfi","status":"publish","type":"project","link":"https:\/\/cobaassociates.com\/sr\/project\/elfi\/","title":{"rendered":"Elfi"},"content":{"rendered":"<p>\u0160ta je va\u017eno roditelju koji bira opremu i sitnice za svoju bebu?<br \/>\nKakav kvalitet tra\u017ei? Kako se kroz dizajn ambala\u017ee ovi kvaliteti prikazuju?<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-750 size-full\" src=\"https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-01.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-01.png 1920w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-01-300x169.png 300w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-01-500x281.png 500w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-01-768x432.png 768w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Redizajniraju\u0107i kompletan portfolio Elfi baby proizvoda pratili smo na\u0161 pristup i definisali termine koji se provla\u010de kroz sav materijal \u2013 poverenje, kvalitet, \u010disto\u0107a, bezbednost. Na \u010distom i svedenom re\u0161enju delikatnu dinamiku stvaraju kombinacije plavih i belih tonova. Struktura ambala\u017ee, dizajn i kori\u0161\u0107enje grafi\u010dkih elemenata je bilo inspirisano potrebom da se stvori proizvod od poverenja, jednostavan za upotrebu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-751 size-full\" src=\"https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-02.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-02.png 1920w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-02-300x169.png 300w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-02-500x281.png 500w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-02-768x432.png 768w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-752 size-full\" src=\"https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-03.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-03.png 1920w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-03-300x169.png 300w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-03-500x281.png 500w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-03-768x432.png 768w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>Pored dizajna ambala\u017ee i osve\u017eenja logotipa i prate\u0107ih materijala, bili smo zadu\u017eeni i za strate\u0161ko pozicioniranje brenda kroz slogan \u201cKIDS FIRST\u201d. Slogan KIDS FIRST nosi u sebi dvostruku poruku. Detetovo \u201cprvo\u201d, kao predmeti sa kojima dolazi u dodir u najranijem dobu ali i \u201cPrvo deca\u201d, kao poruka da su deca uvek na prvom mestu i da im treba pru\u017eiti najbolje u okviru sopstvenih mogu\u0107nosti.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-753 size-full\" src=\"https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-04.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-04.png 1920w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-04-300x169.png 300w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-04-500x281.png 500w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-04-768x432.png 768w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>Kako je proizvod namenjen prvenstveno majkama, bilo je potrebno da se stvori sna\u017ena vizuelna poruka pra\u0107ena neophodnim informacijama na ambala\u017ei koje mamama prenose sve poruke o dobrom izboru za sopstveno dete.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"gslideshow\" class=\"carousel slide carousel-fade\" data-ride=\"carousel\">\n  <div class=\"carousel-inner\">\n  <div class=\"carousel-item  active\">\n                <img decoding=\"async\" class=\"d-block w-100\" data-src=\"https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/Elfi-Zoja-1-finalLONG.jpg\"\n                    alt=\"slide\" src=\"https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/Elfi-Zoja-1-finalLONG.jpg\"\n                    data-holder-rendered=\"true\">\n            <\/div><div class=\"carousel-item \">\n                <img decoding=\"async\" class=\"d-block w-100\" data-src=\"https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/Elfi-Zoja-2-finalLONG.jpg\"\n                    alt=\"slide\" src=\"https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/Elfi-Zoja-2-finalLONG.jpg\"\n                    data-holder-rendered=\"true\">\n            <\/div>\n  <\/div>\n  <a class=\"carousel-control-prev\" href=\"#gslideshow\" role=\"button\" data-slide=\"prev\">\n  <svg version=\"1.1\" id=\"Ebene_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"18px\" height=\"40px\" viewBox=\"0 0 18 40\" enable-background=\"new 0 0 18 40\" xml:space=\"preserve\">\n   <g id=\"Ebene_2\">\n   <g>\n   \t<polygon points=\"16.3,40 0.3,20 16.3,0 17.7,1 2.5,20 17.7,39 \t\t\"><\/polygon>\n   <\/g>\n   <\/g>\n   <\/svg>\n          <\/a>\n          <a class=\"carousel-control-next\" href=\"#gslideshow\" role=\"button\" data-slide=\"next\">\n          <svg version=\"1.1\" id=\"Ebene_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"18px\" height=\"40px\" viewBox=\"0 0 18 40\" enable-background=\"new 0 0 18 40\" xml:space=\"preserve\">\n           <g id=\"Ebene_2\">\n           \t<g>\n          \t\t<polygon points=\"0.3,39 15.5,20 0.3,1 1.7,0 17.7,20 1.7,40 \t\t\"><\/polygon>\n           \t<\/g>\n           <\/g>\n           <\/svg>\n\n          <\/a>\n<\/div>\n\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-05.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-761\" src=\"https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-05.png\" alt=\"elfi pakovanje\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-05.png 1920w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-05-300x169.png 300w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-05-500x281.png 500w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-05-768x432.png 768w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>Razigran i prepoznatljiv patern re\u0161enje \u010dine vidljivim.\u00a0Pikogrami su linearni, stilizovani, informativni i jasni.<\/p>\n<p><a href=\"https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/IKONICE-ELFI-01.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-762\" src=\"https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/IKONICE-ELFI-01.png\" alt=\"elfi ikonice\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/IKONICE-ELFI-01.png 1920w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/IKONICE-ELFI-01-300x169.png 300w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/IKONICE-ELFI-01-500x281.png 500w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/IKONICE-ELFI-01-768x432.png 768w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-07.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-763\" src=\"https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-07.png\" alt=\"elfi pakovanje\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-07.png 1920w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-07-300x169.png 300w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-07-500x281.png 500w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-07-768x432.png 768w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-08.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-764\" src=\"https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-08.png\" alt=\"elfi dizajn pakovanja\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-08.png 1920w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-08-300x169.png 300w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-08-500x281.png 500w, https:\/\/cobaassociates.com\/wp-content\/uploads\/2019\/05\/elfi-za-sajt-08-768x432.png 768w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n","protected":false},"featured_media":749,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false},"categories":[94,106,102,100,92],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/cobaassociates.com\/wp-json\/wp\/v2\/project\/824"}],"collection":[{"href":"https:\/\/cobaassociates.com\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/cobaassociates.com\/wp-json\/wp\/v2\/types\/project"}],"replies":[{"embeddable":true,"href":"https:\/\/cobaassociates.com\/wp-json\/wp\/v2\/comments?post=824"}],"version-history":[{"count":8,"href":"https:\/\/cobaassociates.com\/wp-json\/wp\/v2\/project\/824\/revisions"}],"predecessor-version":[{"id":1345,"href":"https:\/\/cobaassociates.com\/wp-json\/wp\/v2\/project\/824\/revisions\/1345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cobaassociates.com\/wp-json\/wp\/v2\/media\/749"}],"wp:attachment":[{"href":"https:\/\/cobaassociates.com\/wp-json\/wp\/v2\/media?parent=824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cobaassociates.com\/wp-json\/wp\/v2\/categories?post=824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cobaassociates.com\/wp-json\/wp\/v2\/tags?post=824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}