{"id":1355,"date":"2022-05-11T10:35:35","date_gmt":"2022-05-11T10:35:35","guid":{"rendered":"https:\/\/cobaassociates.com\/?post_type=project&p=1355"},"modified":"2022-05-16T13:33:54","modified_gmt":"2022-05-16T13:33:54","slug":"grand-kopaonik","status":"publish","type":"project","link":"https:\/\/cobaassociates.com\/project\/grand-kopaonik\/","title":{"rendered":"Hotel Grand Kopaonik"},"content":{"rendered":"

It takes a legend\u2026
\n<\/em>The high-end hotel Grand Kopaonik is the symbol of an industry and the mount Kopaonik itself.
\nGoing through a major renovation, the hotel decided to make major brand identity changes at the
\nsame time. The name holding such tradition is bearing a number of associations and it had to
\nrefresh its visual expression too.<\/p>\n

The approach<\/h2>\n

We have taken into an account the complete range of hotel and non-hotel services, the
\nenvironment, the increased competition, both local and international, we\u2019ve researched the
\nhabits, desires and needs of the people recognized as future visitors and came to an inevitable
\nconclusion that everything we come up with and create must be understandable, approachable
\nand recognizable.
\nHotel Grand Kopaonik opened its doors back in 1981, thus this 40 years old legend became a top
\nchallenge for our team.
\nWhile innovating tradition, creating balance and designing a luxury brand \u2013 once again we\u2019ve
\nconcluded – the best ideas are always simple.<\/p>\n

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The logo<\/h2>\n

Having such a short and effective name consisting of five letters\u2013 enabled simple, smart and
\ndisarming approach.
\nThe top of the \u201cA\u201d letter, found in the middle of the word GRAND, was identified as a peak of the
\nmountain, symbolizing a peak of the service and accommodation provided in the hotel, at the
\nsame time.
\nSimply \u201cpulling out\u201d the top of the letter A, gave the necessary characterization to the logo and
\nweaved all the values that the hotel offers its guest \u2013 from material to semiotic \u2013 from the top
\ntreatment to the idea that this surely is the place matching your expectations.<\/p>\n

The identity<\/h2>\n

\u201cA subtle luxury at every step\u201d become a mantra we repeated constantly while creating all the
\nmaterials necessary for the smooth communication of the guest with the hotel and vice versa.
\nFrom the improved signage system in and around the hotel, through visual stimuli of each
\nrestaurant and bar, to reflecting the full enjoyment of the SPA and wellness area – each detail had
\nto function flawlessly.
\nAs the colors, textures, tactile elements, sounds and music and the appearance of the hotel staff
\nare an essential part of a breathing hole behaving in accordance with the reputation created over
\nthe years, we had to take it all in account while creating a seamless visual identity.<\/p>\n

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The communication<\/h2>\n

Naturally, the communication of the new brand had to find new standing points matching the
\nidentity and changes the hotel was going through. We were in charge of naming the exclusive
\nfine-dining restaurant, Bacco, the Eather SPA, the hotel lobby bar \u2013 Grand salon, and the children
\nplayhouse and mascot. The communication of each had its specifics and diversities, while relying
\non the same crown concept.
\nThe scenario and speech we had written for the Grand opening was answering to the highest
\nstandards of engagement and nobility, simultaneously.<\/p>\n

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The design and structure of the website, that vividly designed communication stalwart are there to
\nshow the best of the brand and its offer in intuitive and informative way.<\/p>\n

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Add to all an advertising campaign, through traditional and digital channels, and the life at the top
\nwill appear in all its splendor.<\/p>\n

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