The strategic planning gives us the tools necessary for structuring the brand and defining its position
on the market, making it possible for us to look through all the potentials and possibilities for innovations.<\/p>\n\n\n\n
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It may sound as a clich\u00e9, but it is nevertheless true. Here, at C&A, we value personality. We find inspiration in all those big and small things that drive us, individually. The differences we have are the core of each great idea we come up with. It is fair to say that the strategy we prepare for you \u2013 starts with each and every thing that makes us unique.<\/p>\n<\/div>\n\n\n\n
1<\/p>\n<\/div>\n<\/div>\n\n\n\n
2<\/p>\n<\/div>\n\n\n\n
We boil a big pot of coffee, and start a conversation. It may seem relaxed, but we have to go through each detail, as diligently as we can. Our QUESTIONNAIRE is designed for the occasion, and enables us to gather all the info we need for the creation of a perfect brief we later give to our creatives. This questionnaire of ours is a great tool for all those that know what they want, but haven\u2019t found a way to express it precisely, but also for those that created a brief, but need to go through it and see it from an another angle.<\/p>\n<\/div>\n<\/div>\n\n\n\n
If we\u2019ve agreed that finding your brand\u2019s personality and statement and defining your corporate culture is the next steep \u2013 then we add food to a pot of coffee, and start our workshop. It usually takes us up to 4 hours to reach our goal. We talk, we write down the associations, we glue our sticky notes all around, and at the end, we all know exactly who you are and where you need to be.<\/p>\n<\/div>\n\n\n\n
3<\/p>\n<\/div>\n<\/div>\n\n\n\n
4<\/p>\n<\/div>\n\n\n\n
Visual directions that helps you make your first decision in line \u2013 we present you with several different creative approaches, and you do your picking. This is the way to do things accurately and without overstepping the desired due dates. Our visual boards set the scene for the members of our team that sit with the one you have chosen and discuss the ways of building your brand and your message accordingly.<\/p>\n<\/div>\n<\/div>\n\n\n\n
After we have spent time with all the answers and reactions you gave us, after our research of your competitors and their approach, our research of your target audience and finding insights that help us understand their needs, we build your brand\u2019s backbone \u2013 we define its truth, meaning and emotion, we build your brand pyramid, and find the tone of your communication, alongside with the slogan (the positioning one, the campaign\u2019s slogan, the product\u2019s slogan, etc), additional headlines and taglines, taking you to the part where we show you several different NEW YOU identities \u2013 logo, brand devices, colors, fonts, mockups of how it all looks on the materials, etc.<\/p>\n<\/div>\n\n\n\n
5<\/p>\n<\/div>\n<\/div>\n\n\n\n
Communication strategy brings together all of the creative language tools needed to convey the message of the uniqueness of your brand to your target audience. The creation of the strategy covers the scope from coming up with brand and product names, accompanying messages and slogans, over defining the tone and manner of addressing your audience to specific concepts for campaigns.<\/p>\n<\/div>\n\n\n\n
We go through each of your key words, associations, stories and motivations in order to find just a right word that will easily present your brand, your company or your product.
We present you with several options; each one is explained in detail, in terms of its application, position and overall rationale.<\/p>\n<\/div>\n\n\n\n
Some of the brands we named:<\/p>\n\n\n\n
DONCAF\u00c9
MIRABANK
LUMEN
STIXY
CASA MAIAC
NERA
EPICULIAR
NOORI
LULE
VIVOLO
LA PROMESSA
ORIGIN
GOOD PLANT
NOMENCLATURE
\u0110UR\u0110EVI\u0106A LEGAT
TRAG VREMENA
DO NEBA I NAZAD
SESTRE
BACCO<\/p>\n<\/div>\n<\/div>\n\n\n\n
In consideration with the brand strategy and the essence of your brand, company or product, we present you with the slogan, the one sentence capable of addressing your customer in just the right tone, aiming to distinct your brand from the others and show your unique position and attitude.<\/p>\n<\/div>\n\n\n\n
Some of the slogans we coined:<\/p>\n\n\n\n
We run this together – BRC
Slight imperfections that are not – NOMENCLATURE
Partner of the best – MIRABANK
Nauka posve\u0107ena prirodi – AGROUNIK
\u017divot nas spaja – KBC Banka
Local hosts, worlds treasures – EPICULIAR
Kids first – ELFI
I na\u0161e i va\u0161e – NI\u0160KO
Not your ordinary space \u2013 VITA VERDE
Majstori zanata, od 1994. \u2013 DESSERT & Co<\/p>\n<\/div>\n<\/div>\n\n\n\n
We listen carefully to what your brand has to say, in order to recognize its true voice, to find all of the subjects and topics we can use as content, and to place it in an appropriate context that will send the message of its uniqueness to the target audience.<\/p>\n\n\n\n
The messages we create through content written for your website, brochure, social media, etc, are previously determined and firmly structured, as to make the overall communication consistent at each touch-point.<\/p>\n<\/div>\n\n\n\n
The strategic planning gives us the tools necessary for structuring the brand and defining its position on the market, making it possible for us to look through all the potentials and possibilities for innovations. STRATEGY STARTS WITH PERSONALITY Our identity makes your identity It may sound as a clich\u00e9, but it is nevertheless true. Here, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-generic.php","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"_links":{"self":[{"href":"https:\/\/cobaassociates.com\/wp-json\/wp\/v2\/pages\/1158"}],"collection":[{"href":"https:\/\/cobaassociates.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cobaassociates.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cobaassociates.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cobaassociates.com\/wp-json\/wp\/v2\/comments?post=1158"}],"version-history":[{"count":6,"href":"https:\/\/cobaassociates.com\/wp-json\/wp\/v2\/pages\/1158\/revisions"}],"predecessor-version":[{"id":1313,"href":"https:\/\/cobaassociates.com\/wp-json\/wp\/v2\/pages\/1158\/revisions\/1313"}],"wp:attachment":[{"href":"https:\/\/cobaassociates.com\/wp-json\/wp\/v2\/media?parent=1158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}