The name Little Blue Pot has its origin in a small blue enamelled pot that our client’s grandmother used as a scoop for flour, eggs and sugar when cooking. It is part of a family legend, according to which she always carried it, along with a book of recipes, through all the wars and migrations. It can be understood as a symbol of Serbian culinary heritage.

In contrast, the intention of the design was to point out the contemporary elegance.

Watercolour illustrations, san-serif fonts, simple typography, stylish and reduced style managed to create an elegant impression that encompasses both the look and feel of a luxurious jam intended for foreign markets.